From mythology to machine learning — MYTH AI is reshaping the future of design. And now, it’s officially award-winning.
We’re thrilled to announce that MYTH AI has been honored with the Best Pitch Award at VivaTech 2025, Europe’s largest startup and tech event. Selected from hundreds of companies across 80 countries, MYTH AI captured the spotlight during the Global Deep Tech Battle, pitching live on stage in just 3 minutes — and walking away with the trophy.
This recognition is more than a win for our team. It’s a signal that the world is ready for a new era of AI-powered design, fashion-tech innovation, and blockchain-secured creativity.
In this article, we dive into what makes MYTH AI unique, why it stood out among the world’s top startups at VivaTech, and how we’re building the future of AI design tools for clothing, marketing, and beyond.
What is MYTH AI?
MYTH AI is a next-generation creative platform that empowers fashion designers, product developers, and marketers to generate stunning patterns, apparel mockups, and visual content — all powered by proprietary AI.
Our system blends:
- AI Design Generator tools for fashion, pattern, and print
- Blockchain-based IP protection for every asset created
- Closed-source AI training to ensure security and design integrity
- MYTH DIGI – a smart archive and design management system
Whether you’re a fashion brand designing capsule collections, a textile manufacturer innovating faster, or a digital agency looking for fresh campaign visuals — MYTH AI makes it possible to ideate, iterate, and deliver 10x faster and 60% more cost-effectively.
Why VivaTech? Why Now?
Viva Technology (VivaTech) is not just Europe’s biggest tech expo — it’s where the future gets introduced. From generative AI to robotics, smart mobility, and sustainable innovation, every corner of the event is a look at what’s next.
This year, over 1000 startups competed for attention. Only 10 were selected to pitch in the Global Deep Tech Battle, representing the most promising technologies in the world.
And MYTH AI was not only among them — it won.
💬 “We had just 3 minutes to show how MYTH AI is redefining fashion design and creative workflows — and the jury felt the shift. This award validates our vision, our team, and the massive industry need we’re addressing.” — Ozgecan Ustgul, Founder & CEO of MYTH AI
What Made MYTH AI’s Pitch Stand Out?
- Clear Problem–Solution Fit
- Fashion and textile industries still rely on manual, time-consuming design cycles.
- AI alternatives are often generic or insecure (open-source).
- MYTH AI offers an intuitive, visual platform built specifically for the needs of fashion creatives and marketers.
- Powerful Product Demos
- During the pitch, MYTH AI showcased how a designer can create a high-quality fashion pattern in under 60 seconds using just a few keywords or reference images.
- Real-time clothing mockups, repeat patterns, and design variants captivated the audience.
- IP-Safe, Closed AI Training
- Unlike Midjourney or Adobe Firefly, MYTH AI doesn’t scrape the internet. It uses a proprietary, closed-model approach trained with in-house datasets and licensed references.
- Every creation is protected via blockchain, ensuring ownership and authenticity — a key concern in the age of generative content.
- Scalable Vision
- MYTH AI isn’t just a design toy — it’s a full stack for product teams, fashion enterprises, and creative agencies.
- With the addition of MYTH DIGI, clients can manage their design libraries, versioning, and copyright with ease.
- Global Expansion Roadmap
- With funding secured from REVO VC and active growth plans across India, China, and Southeast Asia, MYTH AI is scaling fast where textile innovation meets manufacturing at scale.
How MYTH AI Is Transforming the Fashion Tech Landscape
Let’s break down why MYTH AI is fast becoming a go-to platform for AI clothes design, pattern generation, and design-led marketing assets.
1. AI Fashion Design in Minutes
Create detailed fashion prints, surface patterns, and mockups with:
- Image to Design
- Prompt-based Generation
- Colorway Tools
- Multi-image Reference Tools
From ikat florals to watercolor abstracts and bold geometric compositions, MYTH AI is trained to understand trend directions, seasonal palettes, and fabric behavior — all in seconds.
2. Marketing & Branding Ready
MYTH AI isn’t just for clothes — our clients use it to generate:
- Lookbook visuals
- Instagram ads
- Packaging mockups
- Campaign backdrops
Your creative team gets high-res, ready-to-use visuals without needing external designers or long lead times.
3. Pattern IP Secured by Blockchain
Every design is encrypted, timestamped, and protected by a blockchain certificate, making it tamper-proof and legally traceable. Ideal for fashion houses, licensors, and digital retail.
4. Low Learning Curve
No CAD experience? No problem. MYTH AI is made for non-technical users. A designer, marketer, or entrepreneur can pick it up and start producing professional results immediately.
VivaTech Was Just the Beginning
Winning the Best Pitch Award at VivaTech 2025 is a milestone — but we see it as a launchpad.
We’re expanding our team, raising strategic capital, and onboarding new enterprise clients in:
- Fashion & Apparel
- Textiles & Interiors
- Digital Marketing & Retail
Our goal is bold but simple:
Democratize high-end design through secure, smart, and scalable AI.
Final Words from VivaTech
“AI is everywhere at VivaTech, but few companies showed a real understanding of vertical needs like MYTH AI. The use case, the UX, and the blockchain layer were exceptional.”
— VivaTech Jury Feedback, 2025
We thank everyone who supported our journey so far — investors, early clients, partners, and the MYTH AI community.
Let’s create the future of fashion and marketing — intelligently, securely, and creatively.
🔗 Want to See What the Buzz is About?
👉 Check out our VivaTech win on LinkedIn: MYTH AI wins Best Pitch Award
👉 Book a live demo: www.myth-ai.com
👉 Follow us on Instagram for design inspiration: @myth_ai