The story
Halmer Textile × MYTH
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01The challenge
Culturally diverse patterns, on demand
Halmer’s on-demand pattern design department creates culturally diverse patterns for customers in export and domestic markets, and the work has to move fast.
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02With MYTH
Fresh ideas in different styles
Halmer integrated MYTH AI into its pattern design. The team uses it to find new ideas in different styles and to try out texture and colour combinations for its collections.
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03The outcome
Fast, high-quality service
Its design process runs 90% faster, so Halmer can offer customers high-quality, fast service and new solutions.