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Case study · Fast-fashion fabrics and home textiles · 2024

Halmer Textile × MYTH AI

Pattern design, 90% faster.

Halmer Textile produces fast-fashion fabrics and home textiles on the latest machines for leading outerwear and home-textile companies, in export and domestic markets, with an on-demand pattern design department.

90%faster design process with MYTH AI

At a glance

Client
Halmer Textile
Field
Fast-fashion fabrics and home textiles
Year
2024
Built with
MYTH AI
1.5Mmeters of monthly production capacity
On demandits own pattern design department

The story

Halmer Textile × MYTH

  1. 01The challenge

    Culturally diverse patterns, on demand

    Halmer’s on-demand pattern design department creates culturally diverse patterns for customers in export and domestic markets, and the work has to move fast.

  2. 02With MYTH

    Fresh ideas in different styles

    Halmer integrated MYTH AI into its pattern design. The team uses it to find new ideas in different styles and to try out texture and colour combinations for its collections.

  3. 03The outcome

    Fast, high-quality service

    Its design process runs 90% faster, so Halmer can offer customers high-quality, fast service and new solutions.

We consider it an essential tool in supporting our creative process.

Seçkin KahvecilerSales & Marketing Manager, Halmer Textile

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