Case study · Innerwear and activewear · 2024

Penti × MYTH AI

Faster design for innerwear and activewear.

Penti uses MYTH AI to strengthen and speed up its design process for innerwear and activewear.

Innerwear + activewearthe two lines Penti designs with MYTH AI

Trendsthe latest trends brought into new designs

Speednew designs produced quickly and precisely

The story

Penti × MYTH

01The challenge

Design innovation at the pace of trends

Innerwear and activewear need new designs that follow the latest trends, and they need them fast. Penti’s challenge was design innovation at that pace.
02With MYTH

AI in the hands of the design teams

Penti’s design teams work with MYTH AI to streamline their creative work, bring in the latest trends and produce new designs with speed and precision.
03The outcome

New workflows, a higher bar

Penti is changing how its teams work inside the company, and raising its own bar for efficiency and quality in a fast-moving market.

Your team, next

Tell us how your team designs today, and we will show you where MYTH fits.